YXNG BANE: JBL PRODUCT PLACEMENT

JBL entrusted us with securing one of the hottest faces in the UK music scene, Yxng Bane, for product placement activation of their latest innovations ‘JBL CLUB ONE’ headphones and ‘JBL Tune 215TWS Wireless Earbuds’ in the music video of Yxng Bane’s lead song “Table For Two”

We collaborated with Yxng Bange and strategically executed product placement in his music video for the lead song on his 2020 quarantine mixtape “Table for Two”. We overcame the challenge to create a visual that complied with the COVID-19 guidelines and social distancing restrictions. Pushed to create something different, the video was shot in a stripped-back fashion with split-screen concepts and was conducted over a period of two days in different apartments, with two people and natural lighting, which gave an authentic feel to the video. It was instrumental for us to ensure the product placement was fluid and natural throughout. We made certain both talents utilised the products accordingly and displayed clear visibility at the beginning and end with close-ups of the products. Conveying a simple love story of a couple living apart, who yearn to spend as much time together as possible, the visual is a universal story extremely relatable to those under lockdown in the UK, and further afield.

Table for Two was the NO 1 trending video on YouTube and has currently amassed over 850k views