RIVER ISLAND: YXNG BANE CAMPAIGN

To celebrate the release of the River Island x Blood Brother collection, we collaborated River Island to have Yxng Bane lead the national campaign..

As part of River Island's collaboration with Blood Brother, the brand also held an exclusive in-store panel discussion with Yxng Bane at their flagship store in Oxford Street. "Exploring the intersections of Fashion, Music and Tech". The event was live streamed on River Island Instagram profile with 2.2m followers.