BOOHOOMAN: JAY 1 SELECTS

BRIEF:

Continuing our partnership with the worlds leading fast fashion brand, BoohooMan.com. We worked on the the launch of their new apparel line with British rap superstar, Jay 1. The Jay 1 Selects x BooHooMan Collection marked the start of the summer season with a range of fresh catwalk inspired trends including tailored sports and athletic pieces.

EVENT LAUNCH:

To celebrate the partnership, BoohooMAN hosted a huge launch party in Manchester, with an invite only guest of influencers, Musicians, Sportsman, VIP’s and Jay 1 super-fans, where the artist performed a set of some of his recent hits.

As part of the collaboration, Jay 1 worked alongside with the brand’s design team to select his favourite styles from their brand new tracksuits range. The collection of tracksuits incorporates an eclectic assortment of different styles, from stripes to neon whilst staying close to the streetwear aesthetic that both Jay 1 and boohooMAN loved.