REEBOK: CADET THE CLASSIC COLLECTIVE

We partnered with Reebok to have South London Rapper Cadet to be the lead talent as part of their national campaign The Classic Collective. Reebok teamed up with high street retailer JD to connect with emerging talent from across the UK and celebrate established artists who are repping their hometowns. The Classic Collective campaign follows the release of the Reebok Classic line which includes a new clothing range and the 90’s retro inspired, Aztrek sneakers.

The Classic Collective attendees from across the UK were invited to attend a members-only experience before the live event where they had the chance to participate in a Q&A panel with Cadet. The Classic Collective members were encouraged to network and share their experiences with each other whilst reminiscing on their highlights.